SuperCircle

SuperCircle is an innovative company that spearheads the charge toward achieving circularity in the textile industry. Recognizing the alarming statistic that 60% of new textiles end up in landfills within a year, SuperCircle has positioned itself as a key technology and reverse logistics partner for leading retail brands.

At the core of SuperCircle's services lie turnkey trade-in programs, excess inventory management, and cutting-edge data and reporting systems. They facilitate consumer trade-ins, allowing for the direct exchange of worn clothing for brand credit, thus promoting sustainable consumer behavior. In addition, SuperCircle adeptly tackles brands' excess inventory challenges by integrating their operations with a best-in-class logistics network.

Interest in SuperCircle is justified by their pioneering recycling partnerships, which have been acclaimed by top industry leaders for their groundbreaking approach to sustainability in fashion. As a key player in driving a shared, circular future, SuperCircle is recognized by notable press outlets such as Glossy and Forbes for enabling fashion brands to recapture and recycle products across multiple categories effectively.

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